Branding

Fonts


Gilroy and Roboto are the primary typefaces of NovoEd. The font families should be leveraged whenever possible in marketing and brand communications. Gilroy is available in a variety of weights; however, for consistency across brand communications, Gilroy Regular, Medium, and Bold are used most frequently. Likewise, Roboto is available in a variety of weights; however, for consistency across brand communications, Roboto Light, Regular, and Bold are used most frequently.


For instances when Gilroy and Roboto are unavailable for all users/viewers, Century Gothic is substituted for headlines and Calibri for body text. These instances are most common in shared Google Documents and Google Slides presentations, as well as online experiences, including email.


Colors

Primary Palette


#730424 - Sandstone

#E95F48 - Heatwave

#FFB77C - Dune

#06152D - Shade

#A4A8B4 - Mirage

#EAECED - Fossil


Secondary Palette


#14454C - Moss

#A7D8A0 - Seafoam

#1A2172 - Oasis

#0B4DC2 - High Tide

#93DAE1 - Low Tide


Brand Assets



Subpages (3): Colors Fonts Logos
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Chelsea Wu,
Mar 23, 2020, 12:41 PM
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