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Colors

Primary Palette

To ensure a consistent, recognizable look and feel across applications, NovoEd’s primary palette should be used across all assets. As the brand’s primary color, Heatwave should be applied to key calls-to-action or otherwise to draw the eye. Shade is used in typography only. Mirage, Fossil, Wind, Dunes, Heatwave, and Sandstone can be used as background colors. Pantone, CMYK, RGB, and hexidecimal code breakdowns have been specified for each color and should never be altered. Pantone or CMYK colors are reserved for print applications. For on-screen applications, use the RGB or hexidecimal colors.


Sandstone

CMYK - 32, 100, 77, 43 

PMS - PANTONE 1995 

C RGB - 115, 4, 36 

HEX - 730424

Heatwave

CMYK - 4, 77, 76, 0

PMS - PANTONE WARM RED C

RGB - 233, 95, 72

HEX - E95F48

Dune

CMYK - 0, 33, 55, 0

PMS - PANTONE 7410 C

RGB - 255, 183, 124

HEX - FFB77C

Shade

CMYK - 94, 83, 51, 65

PMS - PANTONE 296 C

RGB - 6, 21, 45

HEX - 06152D

Mirage

CMYK - 37, 29, 22, 0

PMS - PANTONE 2162 C

RGB - 164, 168, 180

HEX - A4A8B4

Fossil

CMYK - 7, 4, 4, 0

PMS - PANTONE 2162 C (20%)

RGB - 234, 236, 237

HEX - EAECED

Wind

CMYK - 0, 0, 0, 0

RGB - 255, 255, 255

HEX - FFFFFF

Secondary Palette

NovoEd’s color system also includes a secondary palette. Unless applied in a monochromatic composition, all secondary colors are only used when paired with one of the warm primary colors— Sandstone, Heatwave, and Dunes. Moss, Seafoam, Oasis, and Low Tide can be used as background colors, but should be used sparingly. Kelp and High Tide should never be used in marketing materials. These colors are reserved for NovoEd’s platform UI.

Moss

CMYK - 90, 58, 55, 41

PMS - PANTONE 316 C

RGB - 20, 69, 76

HEX - 14454C

Kelp

CMYK - 82, 8, 79, 0

PMS - PANTONE 3405 C

RGB - 3, 165, 105

HEX - 03A569

Seafoam

CMYK - 36, 0, 48, 0

PMS - PANTONE 2267 C

RGB - 167, 216, 160

HEX - A7D8A0

Oasis

CMYK - 100, 98, 24, 14

PMS - PANTONE 2747 C

RGB - 26, 33, 114

HEX - 1A2172

High Tide

CMYK - 95, 75, 0, 0

PMS - PANTONE 2935 C

RGB - 11, 77, 194

HEX - 0B4DC2

Low Tide

CMYK - 39, 0, 13, 0

PMS - PANTONE 318 C

RGB - 147, 218, 225

HEX - 93DAE1

Proportions

 


The diagram at left displays NovoEd’s ideal color proportions. The brand should lean toward light tones and never feel too dark. 

NovoEd’s global color system includes two levels of color application. The outer ring features the primary palette, which consists of warm and neutral colors. The secondary palette, shown on the middle ring, features the cool colors. 

The center ring contains High Tide and Kelp. These colors are reserved for NovoEd’s platform UI, and should never be used in marketing materials.

Color Pairings

High Contrast

Monochrome



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