Primary PaletteTo ensure a consistent, recognizable look and feel across applications, NovoEd’s primary palette should be used across all assets. As the brand’s primary color, Heatwave should be applied to key calls-to-action or otherwise to draw the eye. Shade is used in typography only. Mirage, Fossil, Wind, Dunes, Heatwave, and Sandstone can be used as background colors. Pantone, CMYK, RGB, and hexidecimal code breakdowns have been specified for each color and should never be altered. Pantone or CMYK colors are reserved for print applications. For on-screen applications, use the RGB or hexidecimal colors.
Sandstone | CMYK - 32, 100, 77, 43 PMS - PANTONE 1995 C RGB - 115, 4, 36 HEX - 730424 | Heatwave | CMYK - 4, 77, 76, 0 PMS - PANTONE WARM RED C RGB - 233, 95, 72 HEX - E95F48 | Dune | CMYK - 0, 33, 55, 0 PMS - PANTONE 7410 C RGB - 255, 183, 124 HEX - FFB77C | Shade | CMYK - 94, 83, 51, 65 PMS - PANTONE 296 C RGB - 6, 21, 45 HEX - 06152D | Mirage | CMYK - 37, 29, 22, 0 PMS - PANTONE 2162 C RGB - 164, 168, 180 HEX - A4A8B4 | Fossil | CMYK - 7, 4, 4, 0 PMS - PANTONE 2162 C (20%) RGB - 234, 236, 237 HEX - EAECED | Wind | CMYK - 0, 0, 0, 0 RGB - 255, 255, 255 HEX - FFFFFF |
Secondary PaletteNovoEd’s color system also includes a secondary palette. Unless applied in a monochromatic composition, all secondary colors are only used when paired with one of the warm primary colors— Sandstone, Heatwave, and Dunes. Moss, Seafoam, Oasis, and Low Tide can be used as background colors, but should be used sparingly. Kelp and High Tide should never be used in marketing materials. These colors are reserved for NovoEd’s platform UI.
Moss | CMYK - 90, 58, 55, 41 PMS - PANTONE 316 C RGB - 20, 69, 76 HEX - 14454C | Kelp | CMYK - 82, 8, 79, 0 PMS - PANTONE 3405 C RGB - 3, 165, 105 HEX - 03A569 | Seafoam | CMYK - 36, 0, 48, 0 PMS - PANTONE 2267 C RGB - 167, 216, 160 HEX - A7D8A0 | Oasis | CMYK - 100, 98, 24, 14 PMS - PANTONE 2747 C RGB - 26, 33, 114 HEX - 1A2172 | High Tide | CMYK - 95, 75, 0, 0 PMS - PANTONE 2935 C RGB - 11, 77, 194 HEX - 0B4DC2 | Low Tide | CMYK - 39, 0, 13, 0 PMS - PANTONE 318 C RGB - 147, 218, 225 HEX - 93DAE1 |
Proportions  |
The diagram at left displays NovoEd’s ideal color proportions. The brand should lean toward light tones and never feel too dark.
NovoEd’s global color system includes two levels of color application. The outer ring features the primary palette, which consists of warm and neutral colors. The secondary palette, shown on the middle ring, features the cool colors.
The center ring contains High Tide and Kelp. These colors are reserved for NovoEd’s platform UI, and should never be used in marketing materials. |
High Contrast |
